Corporate Social Responsibility (CSR) can mean a lot of things: giving employees an hour each month to volunteer for a cause of their choice, or donating computers to a community center, or forming a team to plant a garden in a park. Corporate Social Responsibility is often associated with large companies, not small businesses, but companies of all sizes are quickly learning that social conscientiousness is a modern business essential.
- Attracting and retaining the best employees. According to Harvard Business Review, social responsibility is one of the top five intangible benefits that potential employees look for when evaluating job opportunities.
- Building stronger leaders. 90% of human resources professionals say that pro-bono volunteering is an effective way to develop leadership skills.
- Creating more loyal customers. Consumers are increasingly steering business toward companies that are socially responsible. According to a 2015 Cone study, 90% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.
- Building goodwill in their communities. Building strong ties in the communities in which they do business can help an organization weather storms and build loyalty.