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Corporate Social Responsibility

Corporate Social Responsibility (CSR) can mean a lot of things: giving employees an hour each month to volunteer for a cause of their choice, or donating computers to a community center, or forming a team to plant a garden in a park. Corporate Social Responsibility is often associated with large companies, not small businesses, but companies of all sizes are quickly learning that social conscientiousness is a modern business essential. 

Today, some of the most successful organizations in the world are using CSR as a strategic differentiator in attracting and retaining the best talent and satisfying customer demand for social responsibility. Organizations with well-staffed, well-developed and fully supported CSR programs reap many benefits, including:
  • Attracting and retaining the best employees. According to Harvard Business Review, social responsibility is one of the top five intangible benefits that potential employees look for when evaluating job opportunities.
  • Building stronger leaders. 90% of human resources professionals say that pro-bono volunteering is an effective way to develop leadership skills.
  • Creating more loyal customers. Consumers are increasingly steering business toward companies that are socially responsible. According to a 2015 Cone study, 90% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.
  • Building goodwill in their communities. Building strong ties in the communities in which they do business can help an organization weather storms and build loyalty.

Let's get started! 

United Way of Franklin County has over 80 years of experience helping organizations build and grow their CSR programs. We work with companies to develop and customize volunteer and giving opportunities tailored to their corporate values and core strengths. Ready to build more meaningful connections with your employees, customers, and community? Contact us today!